Posts

What are Performance Based Facebook Ads?

By Sameer Shah You might have heard this term bandied around...so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let's…

Facebook Part 3: Content Strategy

Now that you've committed to building a community through Facebook and understood some of the basics, you may be wondering what you should post, how often, and how a relatively small brand without a big creative staff will come up with creative…

Measuring Customer Acquisition Cost

New customers: Something we're all after. But what does it cost to acquire them? Are our marketing efforts and promotions worth the cost? Such questions dominate the minds of marketers and salespeople alike, especially at emerging brands where…

Introducing Khaana Marketing

We're excited to introduce Khaana Marketing! What is khaana? It is the Hindi word for food — and that says it all. At Khaana Marketing we combine a passion for food with a love of storytelling. At its heart, every food brand is the story…