Tracking Pixels, Explained

By Sameer Shah Many companies run Facebook and Instagram ads or even Google AdWords campaigns without embedding a pixel. Making this mistake takes away a significant part of the value of running social media advertising, as the pixel provides…

What are Performance Based Facebook Ads?

By Sameer Shah You might have heard this term bandied around...so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let's…