Posts

COVID sneaks into advertising

As the COVID19 pandemic has persisted and its impact on our lives is becoming more entrenched, that impact is showing up everywhere, including in advertising. This KFC ad makes a very subtle nod to the way parenting has changed in the pandemic,…
Chess board and pieces

How to Stand Out From the Competition in 2020

Today’s red-hot economy means both unprecedented opportunity and stiff competition. Failing to fully evaluate your company’s external environment leaves you open to significant risk.
a fake mustache, nose and eyeglasses on a rustic blue wooden surface

Vanity vs. Valuable: Are You Looking at the Right Metrics?

If you’ve been thinking about marketing ROI, you’ve probably heard the term before: vanity metric. But what does it really mean, and does it have any value?
Business team meeting for planning or marketing strategy or brainstorming

The Ideal Engagement: Marketing Your Entire Brand

New and established brands can benefit from the ideal engagement—an integrated approach that considers the brand as a whole and tailors the marketing strategy accordingly from start to finish.
two one-way street signs

When to Consider Rebranding (and How to Do It Right)

Rebranding a company or product offers an opportunity to grow far beyond your current reach. Success or failure will depend on how it’s done.
Small business strategy session

Why we love growing businesses—and what we can learn from them

In celebration of Small Business Week, we’re taking a look at the qualities we love about growing businesses—and how these winning traits can be adopted into any marketing strategy.

What are Performance Based Facebook Ads?

By Sameer Shah You might have heard this term bandied around...so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let's…

Measuring Customer Acquisition Cost

New customers: Something we're all after. But what does it cost to acquire them? Are our marketing efforts and promotions worth the cost? Such questions dominate the minds of marketers and salespeople alike, especially at emerging brands where…

Facebook: a unique platform for emerging brands

Over the next few weeks we’ll be discussing Facebook in detail, including topics like its utility as a tool for brands, easy to run strategies, and various nuances. Let’s start with an overview. Facebook provides a unique opportunity…