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Vanity vs. Valuable: Are You Looking at the Right Metrics?

If you’ve been thinking about marketing ROI, you’ve probably heard the term before: vanity metric. But what does it really mean, and does it have any value?
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The Ideal Engagement: Marketing Your Entire Brand

New and established brands can benefit from the ideal engagement—an integrated approach that considers the brand as a whole and tailors the marketing strategy accordingly from start to finish.