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Vanity vs. Valuable: Are You Looking at the Right Metrics?

If you’ve been thinking about marketing ROI, you’ve probably heard the term before: vanity metric. But what does it really mean, and does it have any value?
Business team meeting for planning or marketing strategy or brainstorming

The Ideal Engagement: Marketing Your Entire Brand

New and established brands can benefit from the ideal engagement—an integrated approach that considers the brand as a whole and tailors the marketing strategy accordingly from start to finish.

What are Performance Based Facebook Ads?

By Sameer Shah You might have heard this term bandied around...so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let's…

Measuring Customer Acquisition Cost

New customers: Something we're all after. But what does it cost to acquire them? Are our marketing efforts and promotions worth the cost? Such questions dominate the minds of marketers and salespeople alike, especially at emerging brands where…

Facebook: a unique platform for emerging brands

Over the next few weeks we’ll be discussing Facebook in detail, including topics like its utility as a tool for brands, easy to run strategies, and various nuances. Let’s start with an overview. Facebook provides a unique opportunity…

Introducing Khaana Marketing

We're excited to introduce Khaana Marketing! What is khaana? It is the Hindi word for food — and that says it all. At Khaana Marketing we combine a passion for food with a love of storytelling. At its heart, every food brand is the story…