Posts

COVID sneaks into advertising

As the COVID19 pandemic has persisted and its impact on our lives is becoming more entrenched, that impact is showing up everywhere, including in advertising. This KFC ad makes a very subtle nod to the way parenting has changed in the pandemic,…

What are Performance Based Facebook Ads?

By Sameer Shah You might have heard this term bandied around...so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let's…

Measuring Customer Acquisition Cost

New customers: Something we're all after. But what does it cost to acquire them? Are our marketing efforts and promotions worth the cost? Such questions dominate the minds of marketers and salespeople alike, especially at emerging brands where…

Facebook Part 2: Pages, Boosted Posts, Ads, and Why Everything Costs Something

Welcome back to our series on Facebook and its capabilities for emerging brands. As promised, we're taking a slow and deliberate walk through all things Facebook, and our goal has been to start very high level and work into more detail. In Part…

Facebook: a unique platform for emerging brands

Over the next few weeks we’ll be discussing Facebook in detail, including topics like its utility as a tool for brands, easy to run strategies, and various nuances. Let’s start with an overview. Facebook provides a unique opportunity…

Introducing Khaana Marketing

We're excited to introduce Khaana Marketing! What is khaana? It is the Hindi word for food — and that says it all. At Khaana Marketing we combine a passion for food with a love of storytelling. At its heart, every food brand is the story…