The end of Magento support creates a unique opportunity for ecommerce businesses

By Sameer Shah

In the ever-evolving world of ecommerce, customers on the Magento Version 1 (both Community and Enterprise) platform are faced with an unfortunate reality: Magento has decided to end support for the platform effective June 2020.

This means existing Magento customers must either upgrade to a higher Magento version or switch to another platform. While June 2020 is still a way off, many companies running Magento are already noticing degradations in their site performance, thereby limiting sales and increasing support costs. Magento outlines its plans for ending support in this blog post.

While this change presents a challenge for Magento 1 users, it also creates an opportunity for those companies to move to a more robust ecommerce platform. The effort required to upgrade an existing Magento platform is often similar to switching to a different platform, like BigCommerce or Shopify, which both offer capabilities that improve the user experience and drive more sales.

Need more reasons to switch away from Magento?

• Sales, sales, and more sales with a better platform
  • BigCommerce and Shopify offer far superior user experiences and product presentation
  • These platforms are designed to drive sales and therefore, offer much better integrations with digital marketing platforms, including Facebook, Instagram, and major email applications
    • Example: Facebook’s dynamic product ads are some of the most effective for ecommerce, but Magento’s catalog does not communicate effectively with Facebook, which is a requirement for these types of ads
• Lower cost
  • BigCommerce and Shopify offer simple self-management tools, reducing maintenance costs
  • These platforms have negotiated rates on payments and shipping, further reducing total cost of management
    • One of our clients cut their shipping cost in half by leveraging Shopify’s negotiated shipping rates, and Shopify Payments was also a bit cheaper than the payment processor they were using in Magento
  • BigCommerce and Shopify are managed platforms, so they eliminate the need for additional hosting fees and a Magento-specific developer
• Better user experience
  • BigCommerce can be integrated with WordPress for a comprehensive user experience that includes content and ecommerce
  • Shopify offers a variety of themes that can be customized as needed, creating incredibly beautiful ecommerce sites

Why Khaana?

Khaana has demonstrated expertise in upgrading Magento customers. If you’re currently using Magento but ready to take your ecommerce platform to the next level, please get in touch!

• Digital revenue engine
  • We won’t just upgrade your ecommerce store—we will build a true digital revenue engine which combines a beautiful store with social media and email funnels designed to drive sales
    • We can generate sales almost immediately after the store launches
    • A recent client saw their sales double in the first month of launching ads with us
    • We will ensure that your ad cost stays in line (aiming for 50% of gross margin at most), thereby generating profitable sales
    • Our unique approach uses Facebook and Instagram to find new customers, and then leverages cost-effective automated emails to drive recurring purchases
      • The result is an amazing return on ad spend (ROAS) ranging between 3-6x
• Experience
  • Our development team has hundreds of website builds and launches behind them
  • Khaana’s founder has been working on ecommerce and online selling since 2000
• Client-centric approach
  • Our client philosophy centers on transparency and self-sufficiency
    • Our goal is to create a platform that you can manage yourself, using us for more important work like driving sales

Sound interesting? Book a free consultation to show us around your current store and see where we can help.