Entries by Sameer Shah
Manychat Musings
What is Manychat? If you don’t know, don’t feel badly. I had no idea until a couple of weeks ago. But once I caught a glimpse…I got very intrigued. My journey into the world of Manychat and chatbots in general began in early September when I noticed several people from around the world talking about […]
Tracking Pixels, Explained
Many companies run Facebook and Instagram ads or even Google AdWords campaigns without embedding a pixel. Making this mistake takes away a significant part of the value of running social media advertising, as the pixel provides a great deal of information that a marketer would love to have. So, what is it? Simply said, an […]
What are Performance Based Facebook Ads?
You might have heard this term bandied around…so what does it mean, and how can it grow your business? Simply put, the name says it all. Performance based ads are those for which a client only pays when they succeed. Let’s say you have an ecommerce site, and you’re trying to sell a branded clothing […]
Takeaways from the Winter Fancy Foods Show
John Craven, from BevNet, lists a few general takeaways from the show. I’ll add a couple of my own: Whole30 is a growing trend, and brands are putting the Whole30 Approved logo on their packaging. If a brand’s product meets the requirements, I think it’s a great idea. Whole30 is gaining popularity, and because it’s […]
Facebook Part 3: Content Strategy
Now that you’ve committed to building a community through Facebook and understood some of the basics, you may be wondering what you should post, how often, and how a relatively small brand without a big creative staff will come up with creative content. Not to fear, there are many sources of good content around you. […]
Measuring Customer Acquisition Cost
New customers: Something we’re all after. But what does it cost to acquire them? Are our marketing efforts and promotions worth the cost? Such questions dominate the minds of marketers and salespeople alike, especially at emerging brands where tight marketing budgets must show a tangible return. So how can we measure the cost to acquire […]
Facebook Part 2: Pages, Boosted Posts, Ads, and Why Everything Costs Something
Welcome back to our series on Facebook and its capabilities for emerging brands. As promised, we’re taking a slow and deliberate walk through all things Facebook, and our goal has been to start very high level and work into more detail. In Part 1 we looked at the basics of the platform and why if […]
Summer Fancy Foods is upon us!
It’s already that time…Summer Fancy Foods begins tomorrow at 10am. I’m curious what the big trends at this show will be, but I’m sure that the Amazon/Whole Foods deal will dominate much of the conversation. I will be at the show Sunday and Monday. If you’re here and would like to meet or catch up, […]