A value proposition is a key element of a company or product’s message. A value prop is a brief statement that concisely and powerfully communicates a company or product’s benefit to its customers/users in a broad, holistic manner. A quick google will bring up a number of examples of great value propositions, although I sometimes […]
2020 was a difficult year for the US and the world. Between the health, societal, and business impacts of COVID19 to the social justice related unrest to a particularly divisive election season, business was upended and disrupted in unprecedented ways. Some of the changes that we saw in 2020 are temporary. At some point in […]
As the COVID19 pandemic has persisted and its impact on our lives is becoming more entrenched, that impact is showing up everywhere, including in advertising. This KFC ad makes a very subtle nod to the way parenting has changed in the pandemic, and how a bucket of chicken just might help. See if you catch […]
During this time of rapid change, volatility, and uncertainty, many businesses and professionals may feel a desire to update their brand presence to fit current conditions. But if I had to summarize my advice in one phrase, it would be stay the course. No question, this is a difficult period, and we’re in uncharted territory. […]
If you’ve been thinking about marketing ROI, you’ve probably heard the term before: vanity metric. But what does it really mean, and does it have any value?
Rebranding a company or product offers an opportunity to grow far beyond your current reach. Success or failure will depend on how it’s done.
We often get asked where we fit into today’s ever-changing marketing landscape. Are we primarily digital? Do we “just do social media?” Do we strictly help define strategy or do we also execute marketing campaigns?
Two years have flown by since Khaana Marketing, LLC was founded. It’s been a great journey with many evolutions—and lots of lessons learned.
Magento plans to discontinue its support for Version 1, leaving legacy users with a difficult choice to upgrade or switch to another platform.