How to Stand Out From the Competition in 2020
Today’s red-hot economy means both unprecedented opportunity and stiff competition. Failing to fully evaluate your company’s external environment leaves you open to significant risk.
Entries by Jen Reed
Don’t Leave Copy Out of Your Website Redesign
Building a new website without solid brand messaging is like building a house on a cracked foundation: It’s beautiful on the outside, but its most basic structural problems will eventually wreak havoc if they’re not addressed.
What Creates an Iconic Brand?
The internet and social media have created unprecedented opportunities for companies of all sizes to build and grow their brands. But what makes an iconic brand?
The Ideal Engagement: Marketing Your Entire Brand
New and established brands can benefit from the ideal engagement—an integrated approach that considers the brand as a whole and tailors the marketing strategy accordingly from start to finish.
Why we love growing businesses—and what we can learn from them
In celebration of Small Business Week, we’re taking a look at the qualities we love about growing businesses—and how these winning traits can be adopted into any marketing strategy.
The end of Magento support creates a unique opportunity for ecommerce businesses
In the ever-evolving world of ecommerce, customers on the Magento Version 1 (both Community and Enterprise) platform are faced with an unfortunate reality: Magento has decided to end support for the platform effective June 2020.
Stop selling, start telling: Why your brand story matters
If you’re focused on selling rather than telling, you’re missing key opportunities to connect with your ideal customers, set yourself apart in a crowded market, and make your brand irresistible.
What is a predictive economy—and how can you prepare for it?
It’s the oldest question in the book: What do customers want? As business owners and managers, we all wish we had a crystal ball. Data science is a close second. It provides information about where customers are coming from, what they’re clicking on, and how quickly they’re leaving. It shapes every campaign we create, from […]