Why Outsource Marketing? Benefits of Working with a Full-Service Agency

By Sameer Shah

We often get asked where we fit into today’s ever-changing marketing landscape. Are we primarily digital? Do we “just do social media?” Do we strictly help define strategy or do we also execute marketing campaigns?

The answer to this question is that Khaana Marketing is a full-service agency that meets the needs of growing and mid-market firms. We have a strong competence in both crafting the right marketing strategies and executing them for our clients. Our expertise runs the gamut from traditional marketing work like branding and messaging to the nuances of complex social media advertising campaigns.

The value of such broad and deep experience is that we can thoroughly and efficiently address most client needs under one umbrella. Doing so creates efficiencies. For example, if the same people that crafted the message are the ones broadcasting that message to the market, there’s far less risk of that message getting lost in translation. Perhaps even more importantly, one team often reduces cost and reduced friction.

But does the client miss out on the best of the best in each functional area by partnering with one firm? Not at all.

Think of a comprehensive marketing agency like Khaana as a general contractor building a house. We know a lot about building houses. We know about the foundation, framing, roof, carpentry, electrical, and plumbing. But even with all that knowledge, we can’t address every electrical or plumbing problem out there by ourselves. There’s just too much to know. What we do have, though, is a robust list of experts who can address those complex and sophisticated problems. These specialists are stars in their respective areas and we’ve worked with them time and again. Under our holistic supervision and management, we facilitate their greatest success.

That’s exactly how Khaana operates. We’re your marketing general contractor, and we bring decades of combined marketing and technology expertise to your brand’s unique challenges. But today’s marketing and technology landscape is changing way too fast for one person or entity to know it all, so we work with a team of the best experts out there to create the greatest value for the client.

There are few firms like ours that serve the market space that we do. Unfortunately, many full-service marketing and advertising firms charge fees that are out of reach for many emerging and mid-market clients.

Our passion is different. We want to bring the highest level of marketing capability to the clients that may need it the most: Emerging and mid-market firms that know they need help but don’t know where to start.

Sound like a good fit? Let’s talk.